iPhone App Helps Users Gauge Sexual Compatibility VIDEO

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App developer MEDL Mobile has just released an iPhone app to help men and women evaluate prospective sexual partners.

The app [iTunes link], which will remain free for the first two weeks following its launch, lets users draft profiles based on six categories of sexual likes, dislikes, positions, kinks and fetishes. Would-be sexual partners can then “boink” their phones together (using the same technology as the BUMP app, which lets users exchange contact information by bumping phones) to determine whether or not they would be good together in bed.

The best part about the app is that users’ preferences remain entirely private; it simply reveals whether or not they would make good sexual partners with cheeky messages like “Drop what you are doing and get to a hotel right now” or “Turn and run away.”

For those less concerned about user privacy, you can also post the number of “boinks” you’ve participated in to Facebook and Twitter, as well as read and share hookup stories with other users.

The app, the creators tell us, had to go through Apple’s strict approval process three times, mainly because of the descriptions and diagrams it contains of various sexual positions. “We had a bet going internally as to how many rounds it would take to get approved,” said Swartz, co-founder of MEDL Mobile. “We love the fact that Apple finally said yes. It shows they understand adults are using the iPhone in ways that are certainly mature, but don’t amount to pornography.”

While it’s a fun app, it has one of the worst user interfaces I have ever come across (see video below). In order to set your preferences and view your stats, you have to click on “Start Comparing” from the main menu and then pull up a second menu. If you want to get back to the main menu, you have to close the app and reopen it.

What do you think of the app? Is it merely a fun toy for friends to giggle about, or could you see it serving a more practical purpose?

image courtesy of iStockphoto, sofocles

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